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Online microsurveys for user experience research
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Online microsurveys for user experience research

Available Media Publication (PDF)
Conference Human Factors in Computing Systems (CHI) - 2014
Authors Victoria Schwanda Sosik , Elie Bursztein , Sunny Consolvo ,
Citation BibTeX
BibTeX 
@inproceedings{Sosik2014Online,
  title = {Online microsurveys for user experience research},
  author = {Victoria Schwanda Sosik and Elie Bursztein and Sunny Consolvo and David Huffaker and Gueorgi Kossinets and Kerwell Liao and Paul McDonald and Aaron Sedley},
  booktitle = {Human Factors in Computing Systems},
  year = {2014},
  organization = {ACM}
}

This case study presents a critical analysis of microsurveys as a method for conducting user experience research. We focus specifically on Google Consumer Surveys (GCS) and analyze a combination of log data and GCSs run by the authors to investigate how they are used, who the respondents are, and the quality of the data. We find that such microsurveys can be a great way to quickly and cheaply gather large amounts of survey data, but that there are pitfalls that user experience researchers should be aware of when using the method.

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